Rachel Iliffe - Question 4. Who would be the audience for your media product?

Question 4. Who would be the audience for your media product?

We have chosen to rate our movie as a 15, or ‘R’ rated in America, which means that it is suitable for young adults, due to the involvement of death, gore and violence. This targets older audiences who are more likely to be interested in these traits. We created a questionnaire to see who to target as our audience. The results showed us that we should aim it towards females (Having a female main character appeals to them), but otherwise kept it gender neutral.